Market environment analysis of high pressure Union Petroleum Machinery Manufacturing Enterprises

Market environment analysis of high pressure Union Petroleum Machinery Manufacturing Enterprises

First, the world economic crisis from 2008 to now has led to the decline in the demand for petroleum machinery and equipment and the increase in production costs. First of all, under the world economic crisis, the market demand of petroleum machinery and equipment is affected by the weakness of oil demand. According to the statistics of the national development and Reform Commission, domestic refined oil consumption increased by 15.8% from January to August 2008, and decreased to 8.7% in September. In November, the crude oil processing capacity showed negative growth, and the stock of refined oil depots remained high. From 2009 to the beginning of 2010, the domestic economy recovered initially, but the growth rate of domestic refined oil demand also decreased significantly, These data show that the cash flow of petroleum enterprises is insufficient; secondly, due to the decline of economic benefits of oil exploration enterprises, the equipment procurement project of exploration engineering is delayed; thirdly, due to the impact of economic crisis, the purchase price of upstream products required by petroleum machinery and equipment has increased greatly. All of these directly lead to the decrease of demand for petroleum machinery manufacturing equipment and the increase of production cost.

Second, the pressure brought by the competition among the same trade is becoming more and more obvious. From the perspective of the current policies of China's two major petroleum and petrochemical groups, the internal machinery manufacturing enterprises of the group and their main oil fields implement related party transactions. In principle, the products that can be produced by the internal machinery factory of the Group oil field are preferred to be purchased internally. Therefore, relying on the internal market protection policy, many products of the oil field internal machinery factory are becoming more and more similar, In addition, the oil field internal machinery factory is familiar with the oil field market, and the procurement information is mastered quickly, so it is difficult for Non internal petroleum machinery manufacturing enterprises to carry out marketing activities. However, in the market economy system, users have higher and higher requirements on the appearance, function and service of petroleum machinery products. This form should be broken by the requirements of diversification, personalization and intelligence of petroleum machinery products. The market supply pressure caused by competitors will be increasingly apparent.

The third is the impact of foreign petroleum machinery products on domestic products. With the continuous expansion of China's import and export trade, China's domestic petroleum machinery market has become an important part of the international petroleum machinery market. Foreign large-scale petroleum machinery manufacturers are sharing the "cake" of China's petroleum machinery market. A number of foreign petroleum machinery products with strong competitiveness have officially entered the Chinese market, This will undoubtedly bring pressure to domestic petroleum machinery manufacturing enterprises. Therefore, China's oil processing companies will be reorganized to protect the domestic market.